Wednesday, March 3, 2010
Today is a day of repetition for us as we showcase two alternative versions of adverts we have already covered.
1. NUS lack integration in their promise of “Employ-ability”
On the front page of the Home section of today’s Straits Times NUS ran an ad for their S3 Asia MBA, this time attracting readers with the signature of Benjamin Phillip Belieu. Conceptually it is the same as for their previous NUS-HEC Paris MBA ad (see here), and we still, therefore, feel that more can be done to link the signature (which is, after all, the initial “hook”) to the fundamental selling point of NUS’s MBA programmes – employability.
We do, however, still find the signature a charming idea, one that suggests that the MBA experience at NUS leaves an indelible mark on the character of its students, as reflected by the integration of cultural elements (in this case a Chinese temple) into the cursive.
2. 100 Plus, “Defying Limits” and The Straits Times Athlete of the Year Award
We have already sung the praises of 100 Plus for their multi-layered ads that perfectly complement their sponsorship of the Straits Times Athlete of the Year Award. In our previous post (see here) we referred to their alternative advert, which shows a swimmer competing against motorboats in Marina Bay. We love it, and here it is for posterity:
As always, do feel free to leave your comments below!
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